City of Trail welcomes new Communications and Event Coordinator
By Kyra Hoggan
The City of Trail now boasts its very own Communication and Event Coordinator in the person of Andrea Jolly (no relation to city councillor Kevin Jolly).
Jolly’s position was spelled out in council’s most recent meeting, as follows, “The city is very excited to welcome Andrea aboard and her focus will be on enhancing communication activities, including various social media products and the numerous other forms of communication activities that the city has with the public on a daily basis. In addition, Andrea will fill a significant void in the area of events coordination and will directly coordinate city-sponsored events. She will also be a community asset as far as being a secondary resource to support other events in the city where there is a broad public benefit. “
Jolly was available for an interview with the Champion today (Thursday, only her second day on the job), and said she’s excited to dig into such a potentially pivotal role in her home town.
“I couldn’t be happier to have accepted this position. It’s challenging because there is so much happening in our community,” she said. “I was completely drawn to it (upon seeing the job posting). I think there are a lot of untapped opportunities; we could use a huge range of platforms to communicate to a variety of demographics within the city.”
Jolly, 40, brings with her an extensive background in marketing and communications, including post-secondary credentials, eight years in the solar power industry, three years with BC Ferries, and a year-and-half with Teck’s business development group.
She said communication is a constantly-evolving arena, and Trail has a massive continuum of markets to reach – all of which promises the opportunity for creativity and innovation in ensuring all audiences are reached efficiently and effectively.
“I think clear, consistent and positive communication is key,” she said. “I want to work collectively with the residents and business owners of the City of Trail to make this an increasingly positive place to live and work.”
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