Salvation Army Deeply Concerned About Dramatic Shortfall in Donations During its Largest Fundraising Campaign of the Year
By Contributor
As Canada Post strike continues, Salvation Army asks donours to give online, by phone or at our kettles to support those in need this Christmas
The now four-week-old strike by Canada Post is hurting The Salvation Army, which relies heavily on the holiday season for donations. With the disruption in mail delivery, a dramatic shortfall in fundraising jeopardizes The Salvation Army’s ability to provide essential programs and services in the 400 Canadian communities we serve.
“The period between November 1 and December 31 is critical for our organization, as it accounts for 65% of our annual fundraising,” says Lieut.-Colonel John Murray, territorial secretary for communications. “During this time, we depend on direct mail campaigns to engage donors and acquire new support. With 2.5 million pieces of direct mail currently stopped due to the strike, our holiday fundraising has already fallen by 50%.”
Radio spots and marketing efforts are putting out an urgent plea for donations. We encourage donors to:
- give online at SalvationArmy.ca
- call our toll-free line at 1-800-SAL-ARMY
- donate in person at any of our 2,000 Christmas kettle locations nationwide, many of which now offer debit and credit card tap-and-go options
It’s a difficult time for many Canadians. In a recent survey by The Salvation Army, more than half of people accessing food banks are requiring assistance for the first time and parents with children are eating less so their children or family members have a meal.
“Given that, last year, more than three million visits were made to The Salvation Army for assistance such as food security, shelter and emergency disaster relief, the disruption in mail services is a big worry,” says Lieut.-Colonel Murray. “People are forced into impossible choices, having to decide between paying for food or rent, Christmas dinner or medication. The need for Salvation Army services continues to grow, particularly during the holiday season when so many individuals and families depend on us for support.”
The Salvation Army is truly grateful for the generosity and commitment of Canadians to make a difference in their communities.
“Please don’t wait,” says Lieut.-Colonel Murray. “There is still time to help. When poverty gives someone an impossible choice, your donation is their answer.“
About The Salvation Army: The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in more than 130 countries around the world. Its community and social service activities include: hunger relief for individuals and families through food banks and feeding programs; shelter for people experiencing homelessness and support for those needing housing; rehabilitation for those struggling with substance-use recovery; long-term care and palliative care; Christmas assistance, such as food hampers and toys; after-school programs, camps and school nutrition programs for children and youth; and life-skills classes, such as budgeting, cooking for a family, and anger management. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
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