B.C. no longer the Best Place on Earth: The Tyee
The province is no longer the best place on Earth, as the Christy Clark era has seen the slow disintegration of the provincial slogan, The Tyee’s Bob Mackin writes.
Once the advertising line from the Gordon Campbell-led government’s websites, “The Best Place on Earth” slogan is becoming a thing of history as the province distances itself from its former braggadocio.
The provincial government made no official decision to nix the slogan, Mackin found, but instead used a behind-closed-doors process to rebrand.
- The article continues on: http://thetyee.ca/Mediacheck/2011/10/04/BC-Best-Place-On-Earth/
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